Causes Why Your Business Should Register Its Trademarks
A trademark is your business’ identifier, it protects ownership of your name, logo, tagline, or whatever mark you may use to identify to the consuming public your business’ product or service. The following just a few factors why you need to protect your brand:
Notice
Trademark registration of your mark gives everyone constructive notice of one’s ownership. In my view, this is among the of, if not the most compelling reason for registering your mark. With notice, a look at doing a browse an identical or similar mark as yours will observed that you already own the mark, it is therefore put on notice that its use of an identical or similar mark to yours may lead to trademark infringement. The third party is used on notice to find a new and different mark. With such notice, registering your mark prevents a conflict in long term.
Social Media
Social media is a fundamental resource for most businesses. Customers search for brand names on the various social media sites including Facebook, Twitter, and Pinterest. Each web 2 venue has policies in place to stop improper activities including improper marketing. Unfortunately, the practice of a person(s) or entity improperly using another company’s name or brand on social sites for financial gain, for example, isn’t uncommon. Such improper practices can end up with the venue suspending the wrongdoer’s social media account. Observe venue’s policies for info. However, I have found that when you complain to a social media site of such wrongdoing and claim that another is your brand without permission, the sites administrator responds with a request of proof of ownership within the subject brand. A trademark registration gives compelling evidence brand usage.
Brand Loyalty
Registering your mark shows a persistence to your brand and shows buyers that pledge. The goodwill that can be developed through such commitment is invaluable to a business.
Cybersquatting
Cybersquatters register domain names that are indifferent or similar to other parties’ trademarks or known brands with the sole purpose of advertising them (to the rightful owner) as a high value. The Anti-Cybersquatting Consumer Protection Act allows a trademark owner court action and collect damages from individuals who register an internet site name that is identical or similar to ones trademark.
Trademark Renewals
Trademark registration can last as long as you continue when using the mark in commerce. Or even some businesses that have registered trademarks that are over a hundred years old.
Trademark registration may ‘t be for every business. However, there are many compelling advantages Transfer of Trademark Ownership India protecting your brand as you protect any other business asset. A trademark is your business’ brand, its identifier. Protect it with trademark registration.
